MARKETING COMMUNICATION SPORTS NEW CLIENT
By Adnews Staff
Marketing Communication Inc. of London, Ont. will be handling advertising for the 2001 Canada Summer Games being held in London and surrounding cities. They are being organized by the London Alliance Summer Games Host Society, a coalition of private and public organizations. The agency won the business after a competition with up to five agencies. The assignment includes creative design, production, media research, multimedia advertising, printing and project implementation and French-language communications. The Canada Summer Games are held every four years. It is one of the preliminary competitions leading up to the Olympics.
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