AT&T CHANGES CALLING PLANS
By Adnews Staff
Toronto-based AT&T Canada Long Distance Services revamped its calling plans last week. Under its True Choice North America plan, callers can call anywhere in the U.S. and Canada for 15 cents a minute during weekends and evenings. In addition, customers can save up to 25% on all other calls. Until now, True Choice North America offered a flat rate plan of $29.95. Under the True Choice Anytime plan, callers can call anywhere in Canada at any time of day for 15 cents a minute, as well as to the U.S. for 20 cents a minute. They will receive up to a 25% discount on all other calls. The True Choice Anytime plan replaces the True Choice Province program. AT&T told Adnews it wouldn't disclose its marketing plans for the calling plans. Advertising for AT&T is done by Young & Rubicam of Toronto.