FARMERS DAIRY ENTERS PREMIUM MILK MARKET
By Adnews Staff
Farmers Dairy of Halifax introduced a new line of premium milk to the Nova Scotia and Prince Edward Island markets this week that the company says contains 35% more calcium than regular milk. There are three products in the line: Skim Plus, 1% Plus and 2% Plus. In addition, Farmers Dairy launched a fat-free sour cream in the Atlantic Provinces on the weekend, as well as single serve bottles of milk and the three-pack plastic bags of chocolate milk in Nova Scotia. The products will be promoted using billboard, print and radio ads created by Visual Design Consultants of Sackville, N.S.
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