ROGERS MOVES IN ON SMALL BUSINESSES
By Adnews Staff
Toronto-based Rogers Cantel Mobile Communications Inc. launched a national campaign this week targeting small businesses. The campaign uses 30 and 60-second TV commercials, as well as print and radio ads. The TV spots show wireless services as seen through the eyes of small business operators and highlights the relationship with Cantel AT&T. The campaign was created by Gee, Jeffery & Partners Advertising of Toronto. The French language campaign was developed by Groupaction of Montreal.
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