PUBLIC SECTOR MARKETING CONFERENCE
By Adnews Staff
The Institute for International Research will host a conference in Toronto from June 23 to 25 focusing on marketing strategies for public sector services. Attendees will learn how to take a marketing approach to government and tailor services to the needs of the client, examine whether their service is meeting the expectations of the clients and analyze their product to achieve market compatibility, discover how to maximize program and service effectiveness and evaluate the option of developing marketing partnerships for their public sector initiatives.
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