BRICK OFFERS AIR MILES REWARDS
By Adnews Staff
The Brick Warehouse Corp. of Toronto has joined the Air Miles Reward Program. Under the plan, Brick customers will receive one Air Mile travel mile for every $20 they spend on furniture, mattresses, appliances, computers and electronics. The furniture chain will promote its sponsorship of the program using TV, flyers, point-of-purchase materials and banners on the outside of the stores. The campaign will be created in-house. The Air Miles Reward Program is operated by The Loyalty Group of Toronto. Over 6.2 million Canadians have joined the program and over 40,000 rewards are redeemed monthly. In the past year, 14 new sponsors have joined the program including The Bay, Molson Breweries in Western Canada, McDonald's Restaurants in Manitoba, A&P/Dominion and the Liquor Control Board of Ontario.