LEVER POND'S OFFERS HEAT ACTIVATED HAIR CARE
By Adnews Staff
U.S.-based Lever Pond's launched a new line of hair care products in North America this week that the company says improves the condition of your hair with heat styling. Called Thermasilk, the products in the line are comprised of protein formulas that are stimulated with the use of heat styling products such as curling irons and blow dryers. Thermasilk consists of four shampoos and five conditioners, as well as a hair spray and styling gel. In Canada, the line is being promoted using print, transit and TV ads created by J. Walter Thompson of Toronto. Canadian PR is being done by Langdon Starr Ketchum of Toronto.
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