SHEPANSKY NAMED B.C. GOVERNMENT AOR
By Adnews Staff
Shepansky Media of Vancouver has been chosen to handle the media portion of the British Columbia provincial government account. The agency was chosen after a review with Genesis Media of Toronto and incumbent BBDO Canada's Vancouver office. "Shepansky media was selected based on criteria which included account management skills, knowledge of the market, strategies for cost effective media planning, placement, pricing and teamwork," B.C. communications strategic and corporate communications executive director Allan Cohen says in a release. The agency will provide media evaluation, planning options and negotiation for all government departments in the province. The account is worth up to $ 9 million. Shepansky's other major accounts include Boston Pizza, Kal Tire, CHUM radio and Doppler Computer Superstores.