BELL MOBILITY OVERHAULS PRICING, LAUNCHES NEW CAMPAIGN
By Adnews Staff
Toronto-based Bell Mobility has revamped its pricing structure and launched an ad campaign that tells consumers their life will be more manageable with a Bell Mobility phone. The company has reduced the number of rate plans it offers from at least 10, down to five. There are three analog services and two personal communication services available. The new ad campaign uses national newspaper and TV, as well as outdoor ads in Toronto, Ottawa and Hamilton, Ont. The campaign portrays everyday people of all ages. It was created by Cossette Communication-Marketing of Toronto. Bell Mobility's family of companies provides a range of wireless communications solutions including cellular, one and two-way paging, as well as data, satellite, PCS and airline passenger communications services.