A&W USES TV COMEDIAN IN NEW CAMPAIGN
By Adnews Staff
Vancouver-based A&W Food Services Canada Inc. has paired up its Great A&W Root Bear with comedian Drew Carey in its latest campaign that was launched this week. The campaign uses TV and radio ads, featuring Carey and the bear in search of the best tasting burger. It was created by The Communiqué Group of Toronto. This is Communiqué's first campaign for A&W since it won the business four months ago. A&W has almost 500 restaurants across Canada. Drew Carey is the star of the TV sitcom, The Drew Carey Show.
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