JEEP OWNERS TAKEN FOR A RIDE
By Adnews Staff
Jeep Jamboree Canada of Mississauga, Ont. is taking Canadians for a ride. The company will launch a series of three-day weekend off-roading events, offering Jeep owners the chance to gain some off-roading experience beginning in Ontario this summer. Off-roading experts will offer training and guidance along trails that will be rated from basic to advanced. The events will also be held in British Columbia and Quebec. They are sponsored by Chrysler Canada and will be promoted using direct mail and point-of-sale materials in Chrysler car dealerships. The campaign will be created in-house by Jeep Jamboree. The trips will also be supported at auto shows.
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