VIRTUAL BILLBOARD NETWORK TO OFFER MORE INFO ON ADS
By Adnews Staff
Toronto-based Virtual Billboard Network is now using an online advertising management solution that it says can automatically target, deliver, measure and report on all ads served on its Internet advertising network. Called AdManager, the software can tell advertisers how many computer users saw their ads and how many clicked on the ad to get more information. In addition, advertisers can request where they want their ad to go on a Web page. For example, they may want their ad on the top bottom of a page. All Virtual Billboard Network results are verified by BBM New Media. Virtual Billboard Network sells ad space on over 300 Canadian Web sites. AdManager was developed by Accipiter Inc. of Raleigh, North Carolina.
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