CPRS WORKSHOP
By Adnews Staff
The Canadian Public Relations Society (Toronto) will host two seminars on March 26 focusing on online communications for PR professionals. The first session will discuss using the Internet and intranets for disseminating information and bringing people together, online communications developments, how to foster one-to-one relationships in a global two-way medium and how to build a strong, focused relationship with each client/customer/employee/media supplier. The second workshop will discuss how online PR differs from traditional PR, how to conduct online issues management and how to use Internet newsgroups and mailing lists to generate word-of-mouth for your client or organization. The keynote speakers at the event will be AT&T corporate communications manager Sarah Burns Swanson, Bratch Innovation president Paven Bratch, Hip Hype Inc. founding partners Bill Sweetman and Carol Feeney, as well as Diane Bickers of Partners Imaging.