THE BAY SCORES PARTNERSHIP WITH GRETZKY
By Adnews Staff
Toronto-based Hudson's Bay Co. has scored an agreement with hockey great Wayne Gretzky to launch a line of men's clothing using his name. Called the Wayne Gretzky Collection, the line will be available in Bay stores beginning in August. It will feature zip-neck polos, mock-neck knits and flat front stretch, as well as pants, sweaters, jackets, vests and outerwear. New items will be added up to 10 times each year. Wayne Gretzky will be featured in advertising for the clothing. Hudson's Bay has short listed two agencies to handle advertising for the line. A decision will be made later this week.
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