SUBARU FOCUSES ON INDUSTRIAL MARKET
By Adnews Staff
Toronto-based Subaru Canada is aiming straight at the industrial market with its latest campaign for its four-wheel drive vehicles. The car maker will launch a national trade print campaign next month focusing on the forest and oil industries. For the oil industry, the ad will use the headline: "Tough, But Refined." The headline for the forest industry is: "When Your Branch Office Really Is a Branch Office." Two additional ads will target the general fleet business. In these ads, Olympic skier Jean-Luc Brassard will focus on the benefits of a go-anywhere fleet vehicle for business. The campaign will be created by Griffin Bacal Volny of Toronto.
« Back Next »
Comments
blog comments powered by Disqus