COKE OFFERS OLYMPIC CANS
By Adnews Staff
Toronto-based Coca-Cola Canada is taking another kick at the can. The company launched two specially-designed, limited-edition Olympic commemorative soda cans this week. One soda can highlights the official medal results for the Canadian Olympic team and the other features a congratulatory message to all the men and women who represented Canada at the games. The cans are available in packs of 12 beginning this week. This is Coca-Cola's latest Olympic initiative. During the games, it aired four TV spots during CBC Television's Olympic coverage, sponsored a nightly CBC-TV sports segment called The Inside Edge and launched an instant-win promotion for authentic Team Canada hockey jerseys and five trips to the 1998 World Hockey Championships in Zurich, Switzerland. It also offered a limited edition Olympic pin, had customized retailer promotions and an interactive Olympic Web site. Coca-Cola has sponsored the Olympics since 1928.