DIESEL BOOSTS PHARMACEUTICAL BUSINESS
By Adnews Staff
Diesel Marketing Inc. was handed a second piece of business from Fournier Pharma of Montreal last week. The Montreal agency will now create ads for the company's cholesterol regulating drug called Lipidil Micro. Touche! Media-Marketing will handle the media portion of the account. Diesel won the $2 million business without a review. It already handles advertising for Fournier's anti-hypertensive drug called Inhibace. The incumbent on the Lipidil Micro account was Academie Ogilvy of Montreal.
« Back Next »
Comments
blog comments powered by Disqus