TD JOINS FORCES WITH WAL-MART
By Adnews Staff
The Toronto Dominion Bank has teamed up with Wal-Mart Canada to open full-service branches in new Wal-Mart locations beginning next month. The TD Wal-Mart branches will be open seven-days-a-week staffing personal bankers. At this time, TD hasn't developed any advertising plans for the move. The bank plans to wait until a few branches are open, and then decide whether or not to advertise, spokesperson Kymberley Robertson told Adnews yesterday. Advertising for TD is done by TBWA Chiat/Day of Toronto. Wal-Mart plans to promote the TD branches using flyers, in-store events and PR. The flyers will be created in-house. PR is done by NATIONAL Public Relations of Toronto.
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