SERVICE DETERMINES VALUE OF SPONSORSHIPS
By Adnews Staff
IEG, Inc. of Chicago is now offering a service that it says will determine the fair market value of any sponsorship. Called IEG Valuation Service, the company will establish an objective standard for justifying sponsorship rights fees, and it will use an independent source to measure and verify. IEG calculates sponsorship fees by analyzing the patterns between the rights fees paid by sponsors and the benefits they receive. The intangible benefits, such as prestige of a property, recognition and awareness, category exclusivity, networking opportunities with co-sponsors and newsworthiness, will also be measured. The advantages for properties using the IEG Valuation Service includes legitimizing fees, addressing sponsors needs and helping to retain sponsors.