SAATCHI HAS NEW CREATIVE HEAD
By Adnews Staff
Terry Balagia will move north of the border next month to become executive vice-president and creative director at Saatchi & Saatchi Advertising of Toronto. Most recently he was creative director at the agency's Los Angeles office. Balagia has also worked at Grey Advertising, Campbell-Mithun-Esty and McCann-Erickson, all of New York. In Canada, he will replace Peter Rigby, who has been named European creative director on the Toyota business. Rigby will be based in the London office.
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