GAYLORD SWITCHES TO ONE NAME
By Adnews Staff
The Gaylord Group of Toronto has put all of its operating names under one banner. All Gaylord companies are now known as GENERATORIDEAWORKS. The Gaylord companies are: Generator Integrated Promotional Marketing of Vancouver, as well as Atkins & Ellis, Sizzle Communications, Metaphor Design & Communications and Spectrum Public Relations, all of Toronto. The move to operate all the companies under one name was made to reflect that Gaylord provides full integrated marketing services to its clients. In the spring, all Toronto-based GENERATORIDEAWORKS divisions will move into a single location. GENERATORIDEAWORKS is a division of BBDO Canada of Toronto.
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