CAB TO PROMOTE CANADIAN TALENT
By Adnews Staff
The Canadian Association of Broadcasters has pledged millions of dollars to promote new Canadian music on the country's radio stations. The pledge is part of a range of initiatives tabled by CAB in its final submission to the Canadian Radio-television and Telecommunications Commission for its review of the Canadian private radio industry. Under the program, called Radio Stars, radio stations will provide ten complimentary 30-second commercial spots weekly to promote new Canadian artists and their records each year. So far, 15 radio groups have agreed to participate. Other initiatives by the CAB to promote Canadian talent include Canadian Music Month, the Canadian Radio Music Awards and a project to create a virtual CD store on the Internet. The CAB is also advocating for new ownership regulations. The organization believes that the current ownership regulation, one AM and one FM station per owner, per market, has resulted in a fragmented industry.