NINTENDO DROPS PRICES ON GAMES
By Adnews Staff
Japan-based Nintendo Corp. has reduced the price in North America of six video games designed for its Nintendo 64 video game system. The games affected by the price reduction are: Super Mario, Mario Kart 64, Star Fox 64, Cruis'n USA, Wave Race 64 and Star Wars: Shadows of the Empire. In Canada, the rebate is being promoted using national TV ads and print ads in gaming publications. The campaign was created by Leo Burnett USA of Chicago, while the agency's Toronto office adapted the ads for Canada and did the media buy. New video games to be introduced this year include NHLPA Olympic Hockey, NHL Breakaway and Fighting Destiny.
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