MEDIAVISION WINS FEDERAL MEDIA ACCOUNT
By Adnews Staff
Mediavision of Montreal has been given the media buying account for the Federal Government effective March 31. The agency was chosen in a review with incumbent Genesis Media of Toronto, which has had the account since 1984. Genesis' Montreal office handled most of the business. Mediavision was formed in October after the merger of Paul Martel Inc., Everest Publicite and Marketing Consultants, all of Montreal. The account is estimated at $45 million.
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