STAR CHOICE ENHANCES GREY MARKET OFFER
By Adnews Staff
Star Choice Television Network Inc. of Toronto has enhanced its offer to Canadians who subscribe to unauthorized U.S. satellite television services, and has decreased the price of its 411 receiver model. U.S. DTH subscribers who want to become Star Choice customers can trade-in their unauthorized equipment and receive an $800 credit from Star Choice. Until now, customers trading in their U.S. equipment would receive $250 off Star Choice equipment and four months of free programming. Star Choice has also lowered the price of its 411 receiver from $599 to $549. Individual retailers are supporting the two promotions with advertising. Advertising for Star Choice is done by SGC of Sackville, New Brunswick.
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