PEOPLE JEWELLERS TRIES TO SMOOTH OVER RELATIONSHIP WOES
By Adnews Staff
Peoples Jewellers' of Toronto is looking for people who are need forgiveness. The jewelry chain launched a contest this week, asking people to submit letters to explain what they need to be forgiven by someone they care about, and why they should be forgiven. Four remorseful individuals from across Canada will win a two-carat diamond tennis bracelet to give as a Valentine's Day peace offering. The deadline for entries is Jan. 14. The contest is being promoted using bag stuffers, in-store signs and PR. The point-of-purchase materials were created by the Interface Marketing Group of Toronto. OverCat Communications of Toronto is doing PR.
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