MODELO SLASHES PRICE OF MEXICAN BREW
By Adnews Staff
Modelo Canada of Caledon, Ont. reduced the price this week of its Corona Extra beer to promote sales during the holiday season. A six-pack of the Mexican beer will cost $7.95 for the next four weeks. Regularly, it cost $9.70. The sale is being promoted using interior subway, radio and newspaper ads. The campaign was created by Encore Strategic Marketing of Toronto. Corona Extra is brewed by Cerveceria Modelo of Mexico. Modelo Canada assists with the marketing and sales of the brew here, while Molson Breweries of Toronto distributes the beer.
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