XEROX INTRODUCES LATEST COPIER
By Adnews Staff
U.S.-based Xerox, The Document Company launched a new copier in the North American market recently geared to the small business or home office user. Called the XC356, the copier features a Toner Saver Mode, which allows for less toner to be used in draft copies and copies three pages per minute. The XC356 is being promoted with co-op advertising handled by the individual retailers.
Separately, Xerox in Canada has extended its two-for-one copier promotion until March 31. Under the deal, customers who buy a XC1255 will receive a 5203 personal copier at no additional cost. The promotion is being supported using co-op advertising handled by individual retailers. Originally, the promotion was supposed to run until the end of this year. Advertising for Xerox in Canada is created by Sharpe Blackmore Partnerships of Toronto, while Genesis Media of Toronto handles media buying.