ACA STORYBOARD WORKSHOP
By Adnews Staff
The Association of Canadian Advertisers will host a workshop in Toronto on Nov. 26 to assess storyboards and provide agencies with feedback. Areas covered at the event will include: creative strategy and positioning, organizing your thoughts for correct analysis, giving your agency constructive feedback on their presentations, seven key criteria for more effective campaigns, storyboards that build brand equity and managing your agency relationship for more productive sessions. The speaker at the event will be marketing consultant Yves Ameline.
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