MAGAZINE TOUTS SELF IN AD CAMPAIGN
By Adnews Staff
Maclean Hunter Publishing of Toronto recently launched a magazine and radio campaign for its Canadian Business magazine. The ads are parodies of a series of how-to guides, including "Orchestrating you first hostile takeover" and "Buying your very own corporate jet." The campaign was created by Roche, Macaulay & Partners Advertising of Toronto. Canadian Business increased its frequency from once-a-month to twice-monthly in September.
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