TIME BRINGS MISSING "I" TO CANADA
By Adnews Staff
TIME Canada of Toronto is now offering a co-branding advertising program. Called TIME's Missing "I" program, the service has been available by TIME magazine in the U.S. for 30 years. Under the plan, TIME will design, produce, distribute and display large posters at high-traffic, point-of-purchase locations nationwide. The posters show for one month and feature TIME's nameplate with the advertiser's product in place of the "I" in TIME. The format includes a one-line statement conveying the advertiser's desired message. TIME's first Canadian client is Seiko, which launched the ads this week.
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