LEO BURNETT LAUNCHES TWO BRANDING CAMPAIGNS
By Adnews Staff
Toronto-based Leo Burnett Co. recently launched a corporate branding campaign for TransAlta of Alberta. The campaign uses TV and print ads, targeting people aged 25 to 54. They send the message that TransAlta is both reasonably priced and a reliable source of energy. The tagline in the ads say, "Boundless Energy."
Separately, Leo Burnett introduced a North American trade branding campaign for Masterfile, a Canadian company that licenses stock images for use in advertising, design, editorial and multimedia applications. The tagline on the ads say, "It's how you picture it." The ads target primarily art directors and graphic designers. Masterfile has about 300,000 images on file.
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