PUBLISHING COMPANY LAUNCHES SAMPLING PROGRAM
By Adnews Staff
Family Communications of Toronto is launching a postnatal sampling program next spring with its Best Wishes and Mon Bébé magazines. The magazines are delivered twice a year to new mothers in 600 Canadian hospitals. About 160,000 product packs will be delivered with Best Wishes, and 54,000 will be distributed with Mon Bébé. The publishing company launched a prenatal sampling program earlier this year through Expecting and C'Est Pour Quand? magazines. More than 200,000 sample packs are delivered twice a year to pregnant women. Family Communications also publishes The Baby and Child Care Encyclopedia, Baby Name Magazine and Today's Bride.
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