MEXICO'S AD REVENUE JUMPS
By Adnews Staff
Mexico's two major broadcasters, TV Azteca and Televisa, have reported strong third quarter results and say ad revenue growth over the next year looks good. TV Azteca saw a profit of $51 million(US), an increase of 94% from the same period a year ago. Revenue rose 55% to $112 million. The broadcaster went public last August. Televisa's revenue rose 2.6% to $428 million, while net profit was $165 million. Last year, the broadcaster reported a small loss. Although political and private pension plan ads will be non-existent next year, both broadcasters believe revenues will be driven by economic improvement and the soccer World Cup tournament being held next summer.
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