PR CONFERENCE
By Adnews Staff
The Institute for International Research of Toronto will host its ninth annual Public Relations/Public Affairs Congress in Toronto on Nov. 20 and 21. The event will focus on measures that will help you handle a crisis by planning for the unexpected, understanding how to strategically position your public relations department to align with corporate strategy, discovering the dynamics of creating successful relationships with media, effective multi-issues management and measuring and evaluating PR effectiveness. There will also be a workshop entitled "Building A Better Web Site." The keynote speaker at the event will be Michael Kister of Wolf & Campbell/Public Relations.
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