CPRS SEMINAR
By Adnews Staff
The Canadian Public Relations Society will host a seminar on Nov. 20 in Toronto to discuss how to better measure the contribution PR makes against corporate benchmarks. The keynote speaker at the event will be Delahay Group CEO Katharine Delahaye Paine. She will explain how PR measurement can enhance credibility and increase understanding between communications professionals and senior management. Benchmarking principles and case studies will be examined to demonstare the specific tools and techniques that can better measure PR performance.
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