RPS GIVES ITS CAMPAIGN THE FINAL TOUCH
By Adnews Staff
RPS, Ltd. of Mississauga, Ont. introduced the outdoor portion of its national campaign recently promoting its southbound small-package delivery service to every business address in the U.S. The campaign targets small- and mid-sized businesses in Canada. The goal of the campaign is to tell owners and operators of Canadian businesses that it delivers to 100% of the U.S. market. The outdoor ads are the final component in a multimedia campaign that started last March using full-page ads in MacLean's and L'Actualite. It also uses TV ads on TSN and CFTO-TV and radio ads on 680 News and CHFI-FM. The ads were created by RPS' parent company in the U.S. Marshall Fenn Communications of Toronto is doing PR.
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