CREDIT CARD SIZED MEDIA ACTS AS BROCHURE
By Adnews Staff
Z-Card North America - Canada of Brampton, Ont. is marketing a card in Canada that the company says could replace brochures and collateral materials. Called Z-Card, the card consists of two plastic, credit-card sized cards which cover a large sheet of paper that can be folded into panels of four, six, seven, eight and 10. On the paper, advertisers can promote products, events, run contests or develop coupon programs. Z-Card says the product is more convenient that brochures because its smaller and more convenient to keep. Canadian advertisers that have used the card include Sun Life Assurance, American Express, Ontario Jockey Club, Searle Pharmaceutical, Toshiba of Canada, Royal Bank of Canada, Rothman's Benson & Hedges, Scotiabank, Nortel, Canadian Imperial Bank of Commerce, Mondex, Visa Cash and the World Council of Credit Unions. PocketMedia was founded and licensed worldwide by Z-Card Industries - United Kingdom. Currently, it is in use in 54 countries for direct marketing, sponsorship and loyalty programs, new product or service launches, reference or technical guides, cross-promotional activities, as a complement to Smart Card programs and as brochures. According to Z-Card statistics, companies using the card have seen some success. Volvo sponsored a PGA tournament in the UK. In the Z-Card, it included a redemption coupon good for the purchase of a radio used to monitor the tournament on-site. Redemption was 19%, versus the standard leaflet response of below 3%. In a survey conducted by Woolcot Research, 90% of respondents claim that they will more likely keep a Z-Card compared to a standard brochure containing the same information. The primary reasons for liking the card were: its easy to carry and folds well and contains a large amount of information in a small space.