INTEL AND THE BUNNYMEN PUSH PENTIUM II
By Adnews Staff
Intel Corp. this week unveiled to Canada a new global ad campaign in support of its latest microprocessor, the Pentium II. Making use of prime time television commercials and print ads in consumer magazines, the campaign features the dancing, neon-suited BunnyPeople first seen in last winter's ads for Pentium MMX chips. This time out, the BunnyPeople are off on a disco-fury road trip in their nice new "TechMobile" to bring the glories of the Pentium II to the world. Complimentary print ads will run in Time Canada, Macleans, Canadian House and Home, and Gardening Life. The ads will highlight the new chip's capabilities, including improved 3-D graphics handling and enhanced multimedia. The campaign was created by EuroRSCG DahlinSmithWhite. The TechMobile was created by Los Angeles-based Trans Fx.