COMPAQ PUTS COMPUTERS ON TV SHOWS
By Adnews Staff
Compaq Canada's personal computers and notebook machines will be featured on 20 Canadian TV programs this fall. The latest models of its Presario home PCs, Armada notebooks and Deskpros will be seen on CBC, TMN, Canal Famille, YTV, Global, CTV and TVA. Compaq decided to place its products on TV programs four years ago so consumers can see how they work. "For the products to be part of the story, they are typically performing very useful and interesting purposes that often puts them in an objective, realistic and often quite favorable light," marketing director John Boyle says in a release.
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