MERCEDES ENTERS 4X4 MARKET
By Adnews Staff
Mercedes-Benz Canada launched a national campaign this week promoting its first sport utility vehicle called the M-Class. The campaign uses magazine, newspaper, outdoor and television ads created by Roche Macaulay & Partners Advertising of Toronto. Later this fall, Mercedes will introduce the E-Class Estate (Wagon) and the CLK. Last February, the car maker began offering the two-seater SLK coupe/roadster.
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