TORONTO STAR PROMOTES NEW LOOK
By Adnews Staff
The Toronto Star is changing its look and launched a $2 million campaign this week to let people know about the changes. The campaign uses outdoor, transit, TV, radio and newspaper ads to promote the new Greater Toronto section introduced in the newspaper this week. The ads were created by Enterprise Creative Selling of Toronto. The Greater Toronto section is published five-days-a-week from Monday to Friday. It focuses on the trends and developments within and beyond Toronto's border. The food, fashion and health sections that appear daily under the Life banner will be updated. Every Tuesday beginning Sept. 30 there will be a new section called young street, for those aged 12 to 20. The new business section will be titled Your Business and will be launched Oct. 20. It will cover personal finances, as well as workplace and career issues. Both new sections will be supported with radio and out-of-home advertising that dovetails the Greater Toronto campaign. This is Enterprise Creative Selling's first project for The Toronto Star. The newspaper is currently holding an agency review. A decision is expected sometime this month.