OMNICOM FORMS PR GROUP
By Adnews Staff
New York-based Omnicom Group has created an umbrella company, grouping all of its PR agencies. Called Communications Consulting Worldwide, the group will function as an organization for two full-service agencies: Fleishman-Hillard and Porter Novelli International. The group will include Heather Reid & Associates of Toronto, which has been the Canadian member of the Porter Novelli International network for five years, and GPC, a Canadian public policy and government relations consulting firm recently bought by Omnicom. Each of the PR firms in the group will retain its existing name and operate independently. Training and professional growth opportunities for staff will increase through multi-agency programs. Employees will also have opportunities to transfer between agencies.