FOUR BATTLING FOR MAZDA BUSINESS
By Adnews Staff
Mazda Motor of America has pared its short list down to four agencies. They are: W.B. Doner & Co. of Southfield Michigan, Ogilvy & Mather and Deutsch, both of New York and GSD&M of Austin, Texas. Incumbent, Foote, Cone & Belding of Chicago, resigned the account earlier this year after its holding company, True North Communications, bought Bozell, Jacobs, Kenyon & Eckhardt, a Chrysler Corp. agency. In Canada, FCB's Toronto office handles advertising for Mazda. Canadian spokesperson Greg Young told Adnews earlier this month that it was too early to say how the review will affect Canada. In Canada, True North owns Bozell Worldwide of Toronto, but FCB and Bozell operate independently.
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