BCAMA MARKETER OF THE YEAR AWARD
By Adnews Staff
The British Columbia Chapter of the American Marketing Association will present its Marketer of the Year Award to Boston Pizza on Oct. 2 in Vancouver. The company was chosen because of its impressive sales growth as a result of its marketing strategies. It successfully created brand awareness in an ad campaign featuring John Ratzenberger, the actor who played Cliff Claven on the popular TV sitcom Cheers. BCAMA selects the winner of the award based on their application of marketing principles, results in the marketplace and execution of marketing strategies. Recent winners have included The Columbia Brewing Company, B.C. Hothouse and Richmond Savings Credit Union.
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