RADIOSHACK JOINS FORCES WITH AT&T
By Adnews Staff
RadioShack Canada of Barrie, Ont. has teamed up with AT&T Canada Long Distance Services to sell the communication company's long distance service packages and prepaid calling cards. The products will be sold at 450 Radio Shack stores across Canada. In addition, 17 RadioShack stores will feature an AT&T Canada store-in-store display. RadioShack will begin selling the products later this month. The consumer electronics retailer is promoting the AT&T products in its flyers, which are created in-house. Other advertising plans are still in the works. If TV ads are planned, they will be launched next year. Advertising for RadioShack and AT&T is done by Young & Rubicam of Toronto.
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