WHITE SPOT TRIES NEW RESTAURANT CONCEPT IN VANCOUVER
By Adnews Staff
White Spot Restaurants is trying something new in Vancouver: a store-front, counter-service, self-seating restaurant called Triple O's. Designed to be located near shopping malls, schools, recreational areas and other high-traffic zones, as many as 25 Triple O's may be opened in the Vancouver area over the next three years, if all goes well. The new restaurant will serve much the same 50's diner menu as other White Spot restaurants, including burgers, chicken, hand-cut fries and milkshakes, in a retro-type atmosphere. Advertising will largely be done on a co-op basis, using television and radio ads as well as localized ads in community newspapers. White Spot's ad agency is Wasserman & Partners Advertising Inc. of Vancouver.
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