CANTAX PICKS NEW AGENCY
By Adnews Staff
Calgary-based CANTAX, maker of income tax software geared to Canadian individuals and small businesses, has hired Highwood Communications, also of Calgary, to handle advertising for the company's 1997 income tax software and a product called Canadian Tax Tutor. "We saw a breadth of creative work and we were impressed with Highwood," said CANTAX communications manager Virginia Pastway in a release. "In the competitive market that we face, we are looking to Highwood for innovative solutions to our advertising challenges." No budget information for the account was available. Public relations for CANTAX continue to be handled by The Communications Group of Toronto.
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