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VERITAS GETS ITS FIRST NOVARTIS PRODUCT ASSIGNMENT

By Adnews Staff

Veritas Communications of Montreal is now handling PR for Novartis' new drug to fight breast cancer. Called Femara, the drug will be on the Canadian market in the fall. Veritas won the business without a review. It has done some corporate PR for the Montreal-based pharmaceutical company in the past. This is the first product business Veritas will do for Novartis.

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