NEWMEDIA'98 SWITCHES PR AGENCIES
By Adnews Staff
Karl Eichner & Associates of Toronto will be handling PR for communications trade show, newMedia98. The event is organized by Multimedia Trade Shows of Concord, Ont. The agency was hired without a review The firm's principal, Karl Eichner, has had over 20 years experience as a trade and consumer show publicist. The incumbent on the account is The Cohen Group of Toronto. Advertising for the show is handled in-house. NewMedia98 will take place in Toronto from May 12 to 15, 1998. The event focuses on virtual reality, visual communications, education, electronic design, video/film production, digital imaging and multimedia and Internet communications. It will also demonstrate how these segments are converging under the influence of digital technology. Over 25,000 people are expected to the attend the show, while over 250 companies are expected to highlight their products during the event.